Explore new opportunities within reach

Atlanta, GA|October 11-14, 2020

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Connect. Learn. Grow.


The Xylem Reach Conference delivers educational content designed take you and your utility to the next level.

The conference offers a wide variety of educational experiences including:

Presentations by utilities on how they maximized their metering and analytics ROI

Panel discussions by utilities on leading trends in energy and water management

Staff presentations on new technologies & hands-on learning labs with Sensus equipment

Exhibit hall featuring Sensus partners offering complementary products and services

4 days, 200+ sessions, unlimited potential.
We look forward to having you.

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Schedule at a Glance


See the breakdown of educational sessions, hands-on trainings, networking opportunities, community activities and more.

6:00 AM - 1:00 PMGolf

Connect with your peers for a round of golf in Atlanta. Registration is required and transportation will be provided.

8:00 AM - 6:00 PMRegistration Desk

Visit the Registration Desk when you arrive to get your badge for the week and to learn more details about logistics for the conference.

8:00 AM - 1:00 PMWatermark Event

Join us, our customers, distributors and partners for an impactful morning where we give back to the community through a service event. Registration is required and transportation will be provided.

2:00 PM - 6:00 PMSensus Sales and Distributor Updates (Distributors and Employees Only)

Engage with product marketing and Sensus leaders as they share business updates and address your questions.

3:00 PM - 6:00 PMSPAN Subcommittee Meetings

Connect with your fellow SPAN members at the group's industry-specific subcommittee meetings.

6:00 PM - 8:00 PMWelcome Reception

Kick off the conference at a social reception to network and mingle with other conference attendees. Food, drinks and entertainment will be provided.

7:30 AM - 5:00 PMRegistration Desk

Visit the Registration Desk when you arrive to get your badge for the week and to learn more details about logistics for the conference.

7:30 AM - 8:30 AMBreakfast and Exhibit Hall

Enjoy your first meal of the day in the Exhibit Hall, located in the Marquis Ballroom.

8:30 AM - 9:45 AMOpening Session

Start the morning with our energizing MC, hear from our executives and enjoy our annual Reach Awards presentations.

10:00 AM - 11:45 AMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

11:45 AM - 1:15 PMSPAN Business Meeting

Connect with your fellow SPAN members to share best practices, exchange ideas and influence product direction at the group's annual meeting.

11:45 AM - 1:15 PMLunch and Exhibit Hall

Meet up with your team members, customers and partners or make new connections over lunch in the Exhibit Hall, located in the Marquis Ballroom.

1:15 PM - 3:00 PMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

3:00 PM - 3:30 PMBreak and Exhibit Hall

Take a snack break and recharge in the Exhibit Hall, located in the Marquis Ballroom.

3:30 PM - 5:00 PMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

5:15 PM - 6:15 PMReception in Exhibit Hall

Wind down with us at an evening happy hour in the Exhibit Hall, located in the Marquis Ballroom.

6:15 PMOpen Evening

Enjoy an evening out in Atlanta with your customers, distributors and peers!

7:30 AM - 5:00 PMRegistration Desk

Visit the Registration Desk when you arrive to get your badge for the week and to learn more details about logistics for the conference.

7:30 AM - 8:30 AMBreakfast and Exhibit Hall

Enjoy your first meal of the day in the Exhibit Hall, located in the Marquis Ballroom.

8:30 AM - 9:45 AMKeynote Address

Join internationally-recognized thought leader, entrepreneur, and author Josh Linkner for an unforgettable keynote session. Hear how Josh built his businesses from the ground up and how creativity and innovation have fueled his success.

10:30 AM - 11:45 PMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

11:45 AM - 1:15 PMSPAN Subcommittee Meetings

Connect with your fellow SPAN members at the group's industry-specific subcommittee meetings.

11:45 PM - 1:15 PMLunch and Exhibit Hall

Meet up with your team members, customers and partners or make new connections over lunch in the Exhibit Hall, located in the Marquis Ballroom.

1:15 PM - 3:00 PMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

3:00 PM - 3:30 PMBreak and Exhibit Hall

Take a snack break and recharge in the Exhibit Hall, located in the Marquis Ballroom.

3:30 PM - 5:00 PMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

5:00 PMOpen Evening

Enjoy an evening out in Atlanta with your customers, distributors and peers!

7:30 AM - 2:45 PMRegistration Desk

Visit the Registration Desk when you arrive to get your badge for the week and to learn more details about logistics for the conference.

8:00 AM - 9:00 AMBreakfast

Enjoy your first meal of the day in the Exhibit Hall, located in the Marquis Ballroom.

9:00 AM - 11:45 AMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

11:45 AM - 1:00 PMSPAN Subcommittee Meetings

Connect with your fellow SPAN members at the group's annual industry-specific subcommittee meetings.

11:45 AM - 1:00 PMLunch

Meet up with your team members, customers and partners or make new connections over lunch in the Exhibit Hall, located in the Marquis Ballroom.

1:00 PM - 5:00 PMConference Sessions and Learning Labs

Choose from more than 200 educational sessions and hands-on Learning Labs, where you will hear industry trends, customer deployment stories, product and technology updates and receive training on your specific solutions.

6:00 PM - 9:00 PMClosing Celebration

Celebrate another great year at Reach with our final networking opportunity in Atlanta, where you can enjoy dinner, roaming entertainment and music - along with the reveal of where we're heading in 2022.

Welcome to Atlanta


Join us at the Marriott Marquis located in the heart of downtown Atlanta.

Settle into this iconic 52-story hotel to experience Atlanta in a memorable fashion

Innovative meeting and networking spaces to connect with your peers

5-star amenities, including a spa, fitness center, four bars and three restaurants

Easy access to Atlanta’s top attractions, including the Georgia Aquarium, World of Coca-Cola and Mercedes-Benz Stadium

Partner with us to reach utility decision-makers and influencers.

Become a sponsor